The Goodship (BrewDog’s internal creative engine) Studio collaborated with London’s Earthling Studio to bring the Wingman brand to life, crafting a bold, distinctive character led-identity for our session IPA. From developing the iconic Wingman character to designing stand out packaging, every element was created to make an impact, and bring you into his world.

The brand’s rollout spanned across all major touchpoints, from eye-catching OOH campaigns to engaging social and retail activations.