I led the creative development for Black Heart - showcasing big dog energy, with premium packaging design, beautiful product photography to high-impact OOH advertising and launch activations.

The campaign quickly gained traction, becoming one of BrewDog’s most talked-about product launches, driving strong sales, securing premium on-trade listings, and establishing Black Heart as a serious contender in the stout category.

Working with Among Equals, the Goodship Studio led on creative execution for this ATL campaign for Cold Beer. Playing on colloquialisms and language in beer culture made for striking copy led OOH - launched across sites in London, Manchester, Liverpool, Birmingham, Glasgow, Leeds, Newcastle, Bristol and Plymouth.