Some of the most rewarding projects came from partnering with the amazing creative partners (big up my friends at Where Giants Roam) and brands and worlds people love; from collaborating with British Airways, Marvel’s Deadpool & Wolverine to Warner Bros.’ Friends 30th Anniversary, where we created a limited-edition take on Lost Lager for grocery & Ecomm channels.

I led and directed the creative work that kept BrewDog part of the cultural conversation - whilst balancing speed, craft, and impact.