https://www.mikeychang.com/work daily 1.0 2026-03-27 https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/1501841494647-XBZBJRJZHH7OJP7C92UT/ALLWORK_webVisual_1920_all.gif Work https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/1505832582326-0P7S4NQLGCU06ML6V0FG/LK_InnerSleeve+Detail.jpg Work https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/1501688274364-HTV7IXY83R8D21YKE8QP/ML_WebVisual_1920_merch.jpg Work - Branding / Art Direction / Typography / Print / Online The debut record from Scottish rock band Miss Lucid. Art direction and brand development for their debut record, including a new line of apparel, as well as supporting materials for the bands online presence. Head over to www.misslucid.co.uk to get yourself a copy of the Ltd edition LP. https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/1513678198155-56T67TNPBRCV0DVQOVYA/Manners_closeup.jpg Work https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/1527166160398-MBTZ7ZOFUS5XTEJAMKF9/realm-closeup.jpg Work https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/1543356783948-86WTQ30YLAG3DY0IC6TI/AAF_Itinerary_MockupHEADER.jpg Work https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/1505396735566-KUT5K6L6RB0I7A9N45KM/MR_Poster_Mockup.jpg Work - Typography / Illustration / Poster Motivational posters for Dunc’s Gym. Dunc's Gym is a place of solitude, a place of hard work, and progress. It's where these posters live and remind us to be good and to be mindful and strong. Always. It's not all void of soul however, as Friday sessions usually involve repeats of Trevor Nelson's Rhythm Nation. https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/6578fd00-5659-48f9-9101-18419a177d6f/Lego_SC_Mesa+de+trabajo+1+copy+9.png Work https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/1760539916630-VZJOFQIN9BKDPBEQVI4K/EarthlingStudio-x-Wingman_PR_04.jpg Work https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/1760553782748-GS4TACLDMFDDQXBIPHQ8/DeadPool_2.webp Work https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/1761149697588-NQH8V97Z0Y8H3MAH9BLX/Nanodog_26.webp Work https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/1771444132016-2B4N86DEB0506MJGMMFO/BGA_LP_try2.jpg Work https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/1760543871907-1I9S89ZLDUMU7U12BAVG/image-asset.jpeg Work - Results Of My Dreaming Beyond the day to day work, I continue to explore creative direction and expression through personal music projects, where I’ve applied my experience to storyboarding, directing, and editing music videos alongside filmmaker friends. The latest IndianRedLopez record, available on vinyl and digital download here, explores phonetic alphabet visual systems throughout the campaign visuals - themes that are tethered back to the band’s North East roots. Duties: Visual Identity // Logo Design // Print Design // Creative Direction https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/1769787367905-RWJNF9KAYUMLGUHX6ZN6/BG_Guidlines_presentation_slide_mockup2.png Work https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/1772029356752-4WOWJXGDDJZ9ODEJ7CB4/Black_Heart_10.webp Work https://images.squarespace-cdn.com/content/v1/595511659de4bbadf2b99268/1760526761095-66CX3JH055QT9EHUNHVH/image-asset.jpeg Work - BrewDog 'Fresh' Relaunch 2025 I played a leading role in shaping BrewDog’s creative direction: from rebranding its core range with design partners Made Thought (2020) to evolving the brand in-house under the new ‘Fresh’ proposition (2025). I helped shape the overarching brand direction, developing a visual and verbal language that reframed BrewDog as fresh beer first. This included art direction and design across brand assets, packaging touchpoints, and campaign expressions; all of which were built to scale across all channels. 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